Back to the Origins
From Giovanni Vignola’s quest for excellence, the prestigious lands of Vercelli and the best crops worldwide comes our selection of stone-processed Italian rice and international rice of the highest quality, in which every single grain retains its original and prized nutritional and organoleptic characteristics.


"We were born to surprise, to excite people through flavours: whether they are simple gourmets or great chefs. The search for taste, for an unmistakable taste, is what drives our work every day."
Giovanni Vignola
Origini del Gusto: gourmet dishes, ready to cook.
The finest grains meet selected ingredients to create something both extraordinary and effortlessly simple.
From a deep love of excellence comes Origini del Gusto: a new range for those who seek extraordinary flavours every day and love simple solutions. The precious rices of the Origini selection meet gourmet ingredients to create haute cuisine dishes ready in a moment.











