The privilege of choice:
Verelé and Carnaroli

Origini is a new high-quality rice proposal, designed for taste explorers and those who are constantly in search of new and exquisite gastronomic experiences.

Verelé Long Grain Black Rice,
born to surprise

A quality that originates from the prized black rice of the Vercelli cultivation, but depending on the intensity of the processing gives rise to different types of rice, ranging from pink to purple to black.

The Verelé variety is a type of rice registered in the Varietal Register as ‘Long Grain Rice‘, which is characterised by its naturally aromatic black pericarp. The main characteristics are the long, semi-tapered, coarse grain with a central, slightly extended pearl, a pronounced tooth and a rounded cross-section.

Nero assoluto

Whole-grain rice, a rich in nature pleasure

Long, well shelled grains with an aroma that is reminiscent of freshly baked bread.

The nice touch for salads and side dishes.

Rosa puro

The novelty: the elegant rice that conquers

Completely refined rice with a crunchy, full-bodied grain and intense aroma.

Perfect for risottos and memorable recipes.

Viola intenso

Notes on colour and flavour

Semi-processed rice with aromatic hints, rich in nuances and with tasty, firm grains.

Ideal for side dishes and one-dish meals.

Organic Carnaroli rice, the king of rices

The historical variety of Italian rice cultivation and the most widely used for traditional risottos , but also for new experiments and flavour explosions.

This is a superfine rice with the highest quality characteristics of Italian production. It is cultivated using the organic method to ensure a totally natural process at every stage. Also known as the ‘king of rices’, its firm and tasty grain releases just the right amount of starch and is characterised by its excellent cooking properties.

The method is called green mulching. This is a cultivation technique aimed at reducing the consumption of fertiliser, water and seeds, and does not involve the use of herbicides. Mulching takes place in two stages: in the autumn, grass is sown in the paddy field, a mix of grasses and crops that will grow until late spring.

The grassland is then felled with a roller and the rice seed is laid directly: in this way, the grain germinates under the weave of grass, the so-called green mulch, which naturally inhibits weed growth.

Bianco essenziale

Carnaroli rice, the greatness of a classic

The king of Italian rice with its large, elongated and extraordinarily compact grains grown organically.

Perfect for creamy risottos.